Pricing as a Practice
The most under-managed decision in most businesses.
An advanced course on pricing: value metrics, packaging, willingness to pay, discounting discipline and the operational machinery required to change a price without breaking trust.
4.3h
Study time
12
Lessons
4
Modules
4.7
Rating
156 reviews
Enrolment
Enrol to open Pricing as a Practice in the learning workspace, track progress and take the assessments.
Demo enrolment — no payment or real enrolment occurs. Sign in to see the full workspace.
Subjects covered
5 topics
Knowledge map
What you will be able to do
- Select a value metric that scales with the value delivered
- Design packaging that guides rather than confuses
- Research willingness to pay without leading the witness
- Run a price change with a migration plan and a communication plan
Curriculum
4 modules · 12 lessons
- 01Choosing a Value MetricA close look at value metric and the failures it is meant to prevent.26m
- 02Seats, Usage and Their Failure ModesThe judgement calls behind packaging, and what each of them costs.22m
- 03Aligning Price With Value ReceivedWhere willingness to pay usually goes wrong, and how to notice it early.20m
- 01Three Tiers and WhyMaking discounting explicit enough that somebody else could repeat it.22m
- 02Fences That Do Not Feel PunitiveThe working method for migration, reduced to what actually matters.20m
- 03Designing the Price PageHow value metric works in practice, once the deadline is real.24m
- 01Asking About Price Without AnchoringWhere packaging usually goes wrong, and how to notice it early.24m
- 02Reading Win/Loss DataThe judgement calls behind willingness to pay, and what each of them costs.22m
- 03Discounting as a MeasurementThe working method for discounting, reduced to what actually matters.18m
- 01Grandfathering and Its CostsThe judgement calls behind migration, and what each of them costs.22m
- 02The Communication PlanWhere value metric usually goes wrong, and how to notice it early.20m
- 03Measuring the AftermathThe judgement calls behind packaging, and what each of them costs.18m
Assessment
Written assignments assessed against the brief, with short retryable quizzes between modules.
Quizzes
No quizzes in this course — assessment is by written submission and exercise.
Assignments
No assessed assignments — each lesson closes with an unassessed exercise.
What students say
- 4 out of 5Karel Novák — Analyst
The quiz explanations are worth taking seriously — I learned more from the two I got wrong than from the four I got right.
- 4 out of 5Diego Ferreira — Engineering manager
What I did not expect was how much of this is about writing things down. Half the value was being forced to state what I was optimising for.
- 5 out of 5Marta Kowalska — Product designer
The reading is short and the practice is not, which is the right way round. I finished the first module in an evening and then spent a week on the exercise.
Fictional reviews — demonstration content only
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