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Modern Product Design

From ambiguous brief to defensible interface.

A working course in product design for people who have to ship. It begins where most briefs begin — vague, over-scoped and politically loaded — and works through discovery, structure, interface and the argument you make when someone senior disagrees with you.

7h

Study time

20

Lessons

5

Modules

4.8

Rating

412 reviews

Enrolled

Your progress65%

13 of 20 lessons complete

Next up — Defaults Are Decisions (18 min)

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Subjects covered

6 topics

Knowledge map

DISCOVERYINFORMATION ARCHITECTUREINTERFACE STRUCTURECRITIQUESCOPINGEVIDENCE

What you will be able to do

  • Turn an ambiguous brief into a scoped, defensible design problem
  • Structure an interface around the decisions a person is actually making
  • Design and run a discovery cycle that produces evidence rather than opinion
  • Present design work so that its trade-offs are legible to non-designers
  • Recognise and repair the common failure patterns of product interfaces

Curriculum

5 modules · 20 lessons

    1. 01What a Brief Is Actually AskingMaking discovery explicit enough that somebody else could repeat it.18m
    2. 02Separating the Symptom from the ProblemThe working method for information architecture, reduced to what actually matters.22m
    3. 03Constraints Worth KeepingThe judgement calls behind interface structure, and what each of them costs.16m
    4. 04Writing the Problem StatementA close look at critique and the failures it is meant to prevent.24m

Assessment

Written assignments assessed against the brief, with short retryable quizzes between modules.

Quizzes

  • Framing the Problem6 questions · pass 70%
  • Structure and Interface5 questions · pass 70%

Assignments

  • The Problem Statement20 points
  • A Four-Day Discovery Plan25 points
  • Interface Skeleton25 points

What students say

  • 5 out of 5Ravi MenonDesign lead

    Not a beginner course despite the label, and better for it. Expect to reread the middle module.

  • 4 out of 5Priya NairFounder

    Demanding in a useful way. The assignment came back with three specific criticisms, all correct, none of which I had thought about.

  • 4 out of 5Ndidi EzeConsultant

    Well paced. Nothing padded, and the instructor answers discussion threads properly rather than pointing you back at the material.

Fictional reviews — demonstration content only

  1. 014.9out of 5 from 336 reviews

    Typographic Systems

    The grid, the scale and the argument on the page.

    Intermediate5.4 h16 lessons

    Ilse VargaHead of Design Studies

  2. 024.7out of 5 from 528 reviews

    Interface Craft

    The small decisions that make software feel considered.

    Beginner3.7 h12 lessons

    Rafael OteroSenior Lecturer in Product Design

  3. 034.8out of 5 from 187 reviews

    The Practice of Critique

    Reading work closely, and saying something useful about it.

    Advanced3.3 h10 lessons

    Ilse VargaHead of Design Studies